Numbers before opinions
Every recommendation stands on a baseline. Where measurement is not possible, we say so instead of claiming significance.
About us
We do not sell hours. We sell a system.
MIKA&CO builds D2C brands their complete selling system: offer, landing pages and CRO, Meta Ads, email. Not as four vendors with four invoices, but as one chain with one guarantee.
Why MIKA&CO exists
Most D2C brands between 30,000 and 300,000 euros in monthly revenue have the same setup: an ads agency, a designer, someone for email. Three invoices, three reports, three rounds of blame, and revenue that stopped growing.
The reason is mathematical: revenue = traffic × conversion rate × average order value × repeat purchase rate. The factors multiply. Move one and you add percentages. Move all four and you multiply them. Four improvements of 25 % each do not make +25 %, they make +144 %.
That is why we take on all four and guarantee the outcome.
Four principles you can hold us to
Declining is part of it
We only work where at least +25 % revenue per visitor is realistic. Anyone on the decline list gets a decline, not an invoice.
No discount reflex
Discounts are the last tool. Offer, proof and risk reversal come first, otherwise you train customers to wait.
Implementation, not tickets
Design and development run in-house. A hypothesis goes live in days, not in a third party’s next sprint.
The founder
I am Justus Mika, founder of MIKA&CO. I build offers and selling journeys for D2C brands in German-speaking markets, from Dubai, in German and Dutch. Every number on this site comes from a project that crossed my desk.
Because I speak German and Dutch, market entry from BENELUX into DACH is a focus of its own: brands with eight-figure revenue in the Netherlands regularly fail in Germany not because of the product, but because of trust codes, payment methods and tone.
There is no account layer between you and the work. Offer and landing experience go across my desk, and I stand behind every number, guarantees included.
- Based in
- Dubai, UAE. Working for DACH brands
- Languages
- German, Dutch, English
- Focus
- D2C on Shopify, WooCommerce, Shopware
- Speciality
- Market entry BENELUX to DACH
What happens next
- 1
Fill in the form
Five fields, two minutes: company, shop, revenue range, platform, what is going on.
- 2
20-minute intro call
We find out whether this fits. Shops on our decline list get a decline, not a pitch.
- 3
Phase C starts
Seven days later you have your baseline, break-even ROAS and the three biggest leaks in euros. Then you decide.
No contract before Phase C. Reply within 24 hours on business days.